Many people, especially women are addicted to chocolate. Some even prefer it to sex. But what exactly is chocolate’s appeal?Well first of all chocolate is an addictive substance. Chocolate targets the same area of your brain as heroin, and although not to the same degree as heroin still have a powerful hold over many people. I know that I would go out especially, even at 1am, to get my chocolate fix. Those few moments of pleasure seemed worth it to me.

Eventually though, we can all become sick of our lives evolving around chocolate. It might not seem so bad having chocolate once in a while, but then it turns into everyday, several times a day and you wonder why you want it so much.

You can overcome chocolate cravings, I did. It was easier than I initially thought. Once I knew how to eat properly and eat a TRULY healthy diet I managed to completely eliminate my physical cravings for good. The book Combat Your Cravings helped me in my battle and it can help you too.

However, physical cravings were only half the battle for me. It was easy to give it up once I ate properly, but there were the moments of emotional distress that lured me back to chocolate. I used it to comfort me; I used it to soothe me. Instead of working out and focusing on what I really needed, I just numbed myself with a big ol’ chocolate bar!

So I started to observe myself and started noting down what feelings triggered my cravings. I then started to work through my feelings – allowing myself to feel and also getting support. A great book that helped me was Shrink Yourself. It really opened my eyes up to why I was so reliant on chocolate. The guy who wrote Shrink Yourself (Roger Gould) also has an online 12 week intensive program to help people overcome emotional eating, if one struggles to do it alone. The website also has some great resources as well and a great selection of useful articles on the subject.

Anyway once I was able to overcome my emotional needs for chocolate and start really addressing my true underlying needs and desires. I managed to quit chocolate for good. I don’t miss it. I don’t feel deprived. Chocolate tasted great and I love it, but it didn’t love me back. It just made me moody, irritable and miserable. I am so glad that part of my life is over with!


Stop Chocolate Cravings